DonorPerfect
Professional Work 2020 – Present
Web Team: Amanda Foran, Kate Costa, and Anisa Chugthai
Overview
This collection highlights a range of brand, marketing, and digital design work created during my time at DonorPerfect. Working closely with marketing, leadership, and development teams, I designed campaign-driven creative across web, email, social media, print, and promotional channels.
The projects featured here include campaign assets, editorial resources, landing pages, digital advertising, event materials, and long-form marketing collateral. Throughout this work, I focused on creating polished, audience-focused designs that balanced strong visual communication with consistency and usability across platforms.
Projects
Your 2022 Fundraising Planner
Created in collaboration with nonprofit expert Pamela Grow, the 2022 Fundraising Planner was designed to help nonprofit organizations organize and plan their annual fundraising strategies by funding source, campaign type, projected cost, and anticipated revenue.
The planner was developed as part of a larger multi-channel marketing campaign that included a branded webcast presentation, promotional emails, digital ads, landing pages, and social media content. The project focused on transforming educational fundraising content into a polished, approachable, and visually engaging resource for nonprofit audiences.
2022 Fundraising Calendar
The 2022 Fundraising Calendar was designed to help nonprofit organizations plan and track key fundraising initiatives and performance goals throughout the year. The resource focused on presenting complex fundraising metrics — including donor retention, conversion rates, return on investment, and cost per dollar raised — in a clear, organized, and visually accessible format.
The calendar was developed as part of a larger integrated marketing campaign that included landing pages, promotional emails, digital ads, and social media content. The project emphasized editorial layout design, information hierarchy, and creating an engaging educational resource for nonprofit audiences.
