Your 2022 Fundraising Planner
Content Marketing Campaign
Art Direction: Amanda Foran
Overview
This project was created in collaboration with nonprofit expert Pamela Grow. It aims to help our clients organize their annual plan by funding source, strategy, cost, and anticipated income. It is part of a larger campaign to promote a webcast – the campaign includes the planner, a branded slide deck, promo emails, banner ads, a landing page, and social posts. My goal for this project was to create a something friendly and fresh to invite clients to read the planner. I also wanted to focus on creating a consistent user experience across the entire campaign. You can view the full planner here.