2022 Fundraising Calendar
Content Marketing Campaign
Art Direction: Amanda Foran
Overview
The objective of this project was to create a fundraising calendar that engaged clients and set actionable goals for improving their organization’s most key metrics – donor retention, conversion rate, return on investment, cost per dollar raised, and more. The campaign includes the calendar, a landing page, promo emails, banner ads, and social posts. My goal with this project was to push the bounds of DonorPerfect’s branding to create something visually unique. You can view the full calendar here.