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2022 Fundraising Calendar

Content Marketing Campaign

Art Direction: Amanda Foran

Overview

The objective of this project was to create a fundraising calendar that engaged clients and set actionable goals for improving their organization’s most key metrics – donor retention, conversion rate, return on investment, cost per dollar raised, and moreThe campaign includes the calendar, a landing page, promo emails, banner ads, and social posts. My goal with this project was to push the bounds of DonorPerfect’s branding to create something visually unique. You can view the full calendar here.

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