DonorPerfect
Professional Work 2020 – Present
Web Team: Amanda Foran and Keith Costa
Overview
This is an overview of a few of the projects I have done during my time as a Graphic and Web Designer for SofterWare, DonorPerfect’s parent company. These projects range from landing pages to full content marketing campaigns. Regardless of the project type, the goal is always to use compelling design to create sales leads and support other parts of the company.
Projects
Your 2022 Fundraising Planner
This project was created in collaboration with nonprofit expert Pamela Grow. It aims to help our clients organize their annual plan by funding source, strategy, cost, and anticipated income. It is part of a larger campaign to promote a webcast – the campaign includes the planner, a branded slide deck, promo emails, banner ads, a landing page, and social posts.
Fearless Changemakers Landing Page
This landing page was created as part of a project where I got the opportunity to mentor and work with an intern. It aims to encourage prospects to save time, raise money, and inspire donors with DonorPerfect.
Social Media Design
Seeing social media as an avenue to capture more leads, our company hired a social media strategist a little over a year ago. Taking on the role as designer for our socials, she and I have worked closely together to create posts that provide followers with resources and aim to build relationships with those in the nonprofit industry.
2022 Fundraising Calendar
The 2022 Fundraising Calendar was created to help clients set actionable goals for improving their organization’s most key metrics – donor retention, conversion rate, return on investment, cost per dollar raised, and more. The campaign includes the calendar, a landing page, promo emails, banner ads, and social posts.
