Cars & Fashion
Hybrid Invitation and Environmental Design
Art Direction: Bryan Satalino and Scott Laserow
Overview
This project explored the design of a hybrid invitation system for a high-end event experience combining both physical and digital interactions. The concept centered around the opening event for the 2019 LA Fashion Week exhibition Cars & Fashion, using the contrast between automotive culture and fashion design to create a bold and immersive brand experience.
The goal was to create an invitation that extended beyond a single touchpoint and felt interactive, memorable, and visually cohesive across both print and digital formats.
Approach
For the physical invitation, I designed a custom set of fluffy dice that acted as both a tactile object and a visual representation of the event theme. The piece blended references to automotive culture with fashion-inspired styling to create a more engaging and unexpected invitation experience.
The visual system incorporated strong red and blue contrasts inspired by both the event atmosphere and the Peterson Automotive Museum branding. To extend the interaction digitally, I designed a microsite featuring parallax scrolling and layered motion-inspired layouts that reinforced the immersive tone established by the physical invitation.
Brand Expansion
The project was expanded into environmental and promotional signage to explore how the visual identity could scale across the larger event experience. These applications helped demonstrate how branding could remain cohesive across invitations, digital interactions, advertising, and physical event spaces.
Research
Research for the project included studying the event itself, participating designers, and the visual languages of both the fashion and automotive industries. I also developed mood boards and visual references to help define the overall tone, atmosphere, and interaction style of the experience.
This research helped shape a concept that balanced luxury, motion, and editorial-inspired design across both physical and digital touchpoints.
